Ladbrokes.be is going digital. And their brand new app should make fans. It allows to bet in real time and to live the emotions of betting even more intensely. This is an opportunity for the brand to rejuvenate its target audience, but also to put the gamblers on a pedestal, too often left in the shade.

It is notably through this new line "When they play, you play", that Ladbrokes.be raises gamblers to the same level as professional athletes. This concept, elaborated in collaboration with Publicis Groupe, is translated through two 30'' films, two 20'' films and several digital formats, which use the existing analogies between high level sportsmen and bettors. Because in one field or another, they are above all passionate players.

The campaign is also available in OOH, SoMe and banners.

https://pub.be/fr/ladbrokes-be-lance-les-paris-avec-publicis-groupe/