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09/2022

THE NATIONAL LOTTERY CONSOLIDATES PRACTICES THAT MAKE IT

The law recently passed on May 5, 2022 to "canalize the desire to gamble in Belgium", according to the declared will of the Deputy Prime Minister and Minister of Justice, Vincent Van Quickenborne (Open VLD), favors the consolidation of a monopoly situation. The National Lottery is in fact a lottery (Lotto, EuroMillions), scratch cards (Win for Life, Subito) and E-games (casino, dice). Since the private sector can no longer advertise, where will all the player traffic naturally go? Inevitably, it...

NEWS

Press release

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09/2022

THE NATIONAL LOTTERY CONSOLIDATES PRACTICES THAT MAKE IT

The law recently passed on May 5, 2022 to "canalize the desire to gamble in Belgium", according to the declared will of the Deputy Prime Minister and Minister of Justice, Vincent Van Quickenborne (Open VLD), favors the consolidation of a monopoly situation. The National Lottery is in fact a lottery (Lotto, EuroMillions), scratch cards (Win for Life, Subito) and E-games (casino, dice). Since the private sector can no longer advertise, where will all the player traffic naturally go? Inevitably, it...

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09/2022

Publicis Groupe reflects the true nature of bettors for Ladbrokes.be

Online sports betting operator Ladbrokes.be launches its new campaign with its agency Publicis Groupe, illustrating what bettors feel when they play. Based on the previous communication platform « When they play, you play » created in 2020, the campaign features bettors whose reflections become football players in action, after having placed a bet. Ladbrokes.be and Publicis Groupe worked with the French director duo Ad&Pablo (the duo behind Damso’s 911 clip, among others) to bring this...

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08/2022

TOTAL BAN ON GAMBLING ADVERTISING: THE NETHERLANDS REFUSE TO FOLLOW BELGIUM

To counter the phenomenon of addiction, by the end of 2022, gambling advertisements should have disappeared in Belgium. In the Netherlands, the message seemed just as clear when the Minister of Legal Protection, Franc Weerwind, took office last January. He was supposed to work on a ban on gambling advertisements, as decided under the ministry of his predecessor Sander Dekker (Volkspartij voor Vrijheid en Democratie - VVD). And yet in a recent written answer to questions asked by MP Evert-Jan Slo...

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08/2022

THE NETHERLANDS: GAMBLING ADVERTISING DOES NOT AFFECT THE NUMBER OF REGULAR PLAYERS

Since the opening of the gambling market in Europe, advertising in the sector has come under fire in several member states. According to a survey commissioned by the Netherlands Online Gambling Association (NOGA), Dutch consumers reported a sharp increase in the number of online gambling advertisements they were offered in 2021. What conclusions can we draw from this? While adults are indeed being exposed to more and more online games, the number of ads is not increasing. In fact, the number of ...

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08/2022

COMPANY ADVERTISING FOR GAMBLING: 30 MILLION EUROS, THE PRICE OF THE BAN?

Banning gambling advertisements? The radical proposal of the Deputy Prime Minister and Minister of Justice, Vincent Van Quickenborne (Open VLD), has been shaking up the sector for several weeks. In a surprise move, the measure is said to be the result of a request from the National Lottery. In return, the latter has agreed to pay an additional 30 million euros to the State, writes Het Laast Nieuws on Saturday, on the basis of a letter addressed to the government that the daily was able to consul...

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08/2022

Gamblers treated as criminals

In the battle that rages between the Lottery and the private players of the games and bets, Ladbrokes is not left behind. Ladbrokes is not only a betting agency but also a casino and online betting company. A company founded in England in 1886, which makes it one of the oldest players on the market. Legal route The company has chosen the legal route instead. It is preparing to file a petition for annulment against the Belgian state at the European level. This request concerns members of th...

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08/2022

THE BOOM IN ONLINE GAMING DURING THE PANDEMIC IS NOT CONFIRMED IN A CRISIS CONTEXT

The pandemic and the various restrictions imposed, including lockdown, have seen an increase in time spent online, and not just for work. Some sectors have benefited from this, such as the video game world and online gambling sites, which have seen record audiences, as well as record wagering in 2020 and 2021. With the closure of the casinos, those who played in them have retreated to the web. And those who didn't play have perhaps discovered a new hobby. This is a fact that makes the Minister o...

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08/2022

Gambling: when the National Lottery unduly controls private operators

This can be explained by the fact that the National Lottery is not subject to the Law on games of chance of 7 May 1999, but to the Law of 19 April 2002 relating to the rationalisation of the operation and management of the National Lottery. The National Lottery is therefore currently free to determine how its control is organised. On the other hand, it sits on the CHJ and can therefore control private operators, which constitutes a flagrant inequity of treatment in a market segment where the pub...

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08/2022

Disabled and... pilot at the 24 h of Spa: Nigel Bailly, supported by his friends from Soignies

While his lower body is paralyzed, Nigel fought against the centrifugal force, powering his car by the strength of his arms alone. His recent performance in the 24h of Spa, he also owes it to the support of two Sonégiens... Focus on Nigel Bailly, one of the most talked about drivers of the last 24h of Spa-Francorchamps which took place this weekend. With his able-bodied teammates, this sportsman from Trazegnies took up an incredible challenge by participating in the mythical race, despite ...

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07/2022

The liberalisation of sports betting: a French success story

Casino operators and Internet gambling players had been campaigning for years to be allowed to open their sports betting and poker sites to French Internet users. In 2010, the French National Assembly voted to open up sports and horse betting and online poker to competition. The French government's strategy? To recuperate millions of euros in taxes per year that it had previously been missing. Unibet, Winawax, Parions sport, Betclic, poker stars, etc. have been approved in France for some t...

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07/2022

EPIS in betting shops: each player will be registered for 10 years!

UPAP calls on Members of Parliament on the eve of the adoption of a law contrary to the Constitution Brussels, 15 July 2022 - UPAP, Union Professionnelle des Agences de Paris, continues its fight for the enactment of rules that protect players and allow for a coherent operation of the sports betting activity in betting agencies. The legislator wishes that any person wishing to bet in a betting agency must first present an identity document (EPIS control to prohibit access to betting for th...

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05/2022

LADBROKES : LA LOTERIE NATIONALE A SES « OBLIGÉS », L’ASSUÉTUDE ELLE EST LÀ !

ENTRETIEN. Depuis plusieurs semaines, le secteur des jeux de hasard est en ébullition. Le ministre de la Justice Vincent Van Quickenborne (OpenVLD) a annoncé vouloir interdire quasiment toute forme de publicité dans notre pays. L’objectif ? « Mieux protéger les consommateurs, notamment les plus jeunes, contre les risques d’addiction, alors que le secteur des jeux attire chaque année davantage de mises ». De quoi provoquer l’émoi parmi les opérateurs privés de jeux de hasard, ...

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05/2022

The first programmatic In Game campaign in Belgium!

Ladbrokes.be is a major player in online betting in Belgium. When launching its new mobile app and website in 2021, Ladbrokes aimed to establish a broadly targeted branding campaign to attract both captive users and to maximise the coverage of the device to broaden the spectrum of potential users. All this while affirming its status as an early adopter in digital advertising. To this end, Ladbrokes.be has joined forces with the expertise of Gamned! to launch the first programmatic In Game campai...

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05/2022

LE LOTTO EST UN BIEN UN JEU D’ARGENT, MÊME S’IL SOUTIENT « AUSSI » DES ASSOCIATIONS

Publicité, concurrence biaisée, protection des joueurs, rôle du régulateur, ces questions reviennent régulièrement sur la table et font de nouveaux remous, sur fond d’ambiguïtés, ces dernières semaines. Et pour cause. La Loterie Nationale n’est pas soumise à la loi de 1999 sur les jeux de hasard qui règlemente le secteur. Elle n’est donc pas considérée comme un jeu d’argent. Le motif ? : ce que propose la Loterie Nationale est une forme de « parrainage » très « différent...

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05/2022

LA COMMISSION DES JEUX DE HASARD INTERDIT 31 NOUVEAUX SITES DE JEUX ILLÉGAUX : EFFICACE ?

Fin avril, la Commission des Jeux de Hasard (CJH) a placé 31 nouveaux sites internet de jeux et paris illégaux sur sa liste noire. Il est en effet interdit d’exploiter un jeu de hasard sans une licence préalablement octroyée. Pour les opérateurs légaux, black-lister sur le net est toutefois une maigre mesure. La myriade de sites illégaux de jeux et paris accessibles en ligne continue de croître, ce qui constitue une menace pour la protection des joueurs, mais aussi pour la survie du secteur léga...

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05/2022

When private companies compensate for rising costs of living

During the month of May, Ladbrokes.be is giving away fuel throughout Belgium. Indeed, the increase in fuel prices has alerted the company which offers participants the opportunity to win a full tank of fuel, thus increasing everyone's purchasing power. Throughout the month of May, Ladbrokes.be is organizing the fuel action. This operation will take place 8 times all over Belgium (Brussels, Flanders, and Wallonia). This action allows the first 20 people to arrive at the meeting place to ...

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03/2022

Bashir Abdi, Cynthia Bolingo, Charline Van Snick, Hanne Claes and other athletes embark on a new sports and social project

Nearly 20 top athletes are joining Jean-François Lenvain in the One+1 to 2024 project. After Give & Take, Jean-François Lenvain and the Ladbrokes foundation are launching One+1 to 2024, an extended and more advanced version of the sports and social project set up in recent years. About twenty athletes will be financially supported by the foundation in order to refine their sports coaching and their projects outside sport. Among others, this list of athletes includes: Bashir Abdi (marat...

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03/2022

Thanks to « Give and Take », they have taken control of their destiny

... ambassadors of "Give and take", a solidarity concept developed by the Ladbrokes Foundation for several years now. With the help of a multidisciplinary team, these sportsmen and women carry out citizen and solidarity actions that are similar to their own. They are not next to the project, they are at the heart of it... For them, high-level sport is a means to fulfillment, a means more than an end in itself. These athletes, in their search for balance, give meaning to what they do, performa...

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03/2022

I want to help disadvantaged children

One can be a high-level sportsman, live most of the year in his bubble to progress and have a big heart while being open to noble causes. Zizou Bergs has understood this very well. During the Covid-19 crisis, the man from Limburg worked in a Lidl as a student to compensate for the lack of personnel. Then, together with his mother, he made masks and delivered them by bike to people who needed them. With the help of Marcel Van Der Haegen and the support of his sponsor Yonex, Zizou Bergs sends e...

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01/2022

The gambling industry's outcry

La Dernière Heure - 15 Jan. 2022 ...A delegation was able to present its demands to a representative of the minister in charge of the sector. "We would like to be treated like any other shop", defends Yannik Bellefroid, president of 'l'Union Professionnelle des agences de paris' (Upap) and managing director of Ladbrokes... The measures taken by Codeco are not always legible and understandable by the population. This is the case for the gambling sector, which must remain closed un...

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01/2022

Fermé, le secteur des jeux d’argent manifeste devant le cabinet du ministre de la Justice

À l’initiative l’Union Professionnelle des Agences de Paris (Upap), le secteur manifeste devant le cabinet du ministre de la Justice, Vincent Van Quickenborne (Open Vld). La mobilisation entend dénoncer la fermeture des agences de paris, salles de casino et d’interdiction des jeux de cafés, décidée le 22 décembre, à l’occasion du Comité de concertation. “Nous sommes réunis ici, car Vincent Van Quickenborne est notre ministre de tutelle. L’enjeu essentiel de ce rassemblement, c’est la fermetur...

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01/2022

PILE OU FACE : lancez votre jeton et découvrez quels secteurs devront fermer leurs portes prochainement

Bruxelles, le 13 janvier 2022 – L’UPAP, Union Professionnelle des Agences de Paris, lance un nouvel outil qui permettra au Codeco de décider plus rapidement - et de façon aussi arbitraire et discriminatoire qu’avant - quels secteurs il faut fermer ou rouvrir prochainement ! Le principe est simple, il suffit de choisir un secteur et lancer le jeton. Pile…on ouvre, face…on ferme. Plus besoin de se mettre autour d’une table pendant des heures ; heures que les membres du Codeco pourraient dès lor...

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01/2022

Ladbrokes.be welcomes Microgaming!

The sports betting operator Ladbrokes.be, which has been a leading, onlineprovider since 2014, is constantly on the lookout for new products in order to answer the needs of their clients as well as can be.  Enter Microgaming on Ladbrokes.be Casino. Their iconic progressive jackpot network has paid out over €1.3 billion&n...

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01/2022

The culture can reopen, the betting agencies must be able to reopen - the racing associations are also impacted!

Brussels, December 30, 2021 - The UPAP, Union Professionnelle des Agences de Paris, is pleased with the decision of the Council of State which led to the reopening of theaters and, by extension, the entire cultural sector. However, if we rely on the last statements of the politics, it seems that the other closed sectors (ex: bowling alleys, betting agencies) will remain closed. This makes no sense! By keeping these sectors closed, CODECO is pretending not to understand that the reasons for...

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10/2021

A "bronze" at the MIXX Awards

On October 14th, RMB & Gamned won together the 3rd prize in the category 'Best Use of Marketing Technology' at the MIXX Awards. The case concerned the launch of the first linear TV campaign in Belgium from a DSP (programmatic TV) for Ladbrokes. In the spring of 2021, RMB partnered with Realytics to facilitate the purchase of linear TV campaigns in the Belgian market. Realytics is a reference in programmatic buying with its Adkymia platform launched in the French market in 2019. And RMB i...

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07/2021

The Raymond Goethals Trophy donates 20,000 euros to the Red Cross

The organizers of the Raymond Goethals Trophy will donate, in collaboration with their sponsor Ladbrokes.be, a check for 20,000 euros to the Red Cross in order to come to the aid of the victims of the floods which hit Belgium at the end of last week. This was announced by Louis De Pelsmaeker at the start of the 2020 trophy ceremony on Monday 19/07/2021 in Ganshoren. Oud-Heverlee Leuven coach Marc Brys is this year's winner of the trophy. On Monday, the federal crisis center communicated t...

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07/2021

New shops: REDSPORTS

We have launched a new type of shop for some time now: Redsports It's time to explain the concept and for that, nothing like a little history.   1. The website Initially, Redsports was launched as a sports news and statistics website for the 2018 World Cup with a prediction contest as part of it.   2. Twitch We then turned to a social network well known to gamers; Twitch (Twitch is a streaming platform that allows live broadcasts), on which we launched our chann...

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07/2021

Bolingo, cette athlète engagée

Ce mercredi après-midi avait lieu, au Parlement de la Fédération Wallonie-Bruxelles, le vernissage de l’exposition de l’athlète Cynthia Bolingo. Une exposition engagée que la championne bruxelloise a réalisée avec des enfants du Petit-Château et de la Cité Joyeuse à Molenbeek. L’occasion, aussi, pour elle, de développer un vibrant plaidoyer en faveur de la tolérance. À quelques jours de son départ pour les Jeux olympiques de Tokyo, c’était donc tout sourire que Cynthia Bolingo avait...

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06/2021

Quand Ladbrokes.be défend les Belges !

A la suite de la campagne de Winamax (opérateur de paris sportifs français) qui vise avec humour (ou pas) les Belges, Ladbrokes.be décide de répondre aux français avec humour aussi             La campagne de Winamax mentionne sur ses panneaux publicitaires « Les Belges ont les frites nous on préfère les patates », un peu facile… L’opérateur de paris sportifs belge Ladbrokes.be, a décidé de répondre dans le même thème aux français : « Le...

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05/2021

Ladbrokes.be se lance en TV Programmatique

En collaboration avec RMB, Realytics et Gamned!, Ladbrokes.be fait le pari de tester l’achat TV en programmatique nouvellement arrivé sur le marché. « L’innovation fait partie de notre ADN. Nous sommes toujours ouverts à de nouvelles approches pouvant servir l’image de Ladbrokes.be et les performances de nos campagnes. Avec la TV Programmatique, nous atteignons ces deux objectifs ! », explique Christophe Michel, Directeur Marketing & Digital de Ladbrokes.be.   Parmi les avantage...

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04/2021

Learning the basics of nutrition, the mission of Hugo De Winter

We knew Hugo De Winter with his bike... Now there is Hugo De Winter with kitchen utensils in hand! As a third year dietetics student, the young man from Binch has put his knowledge at the disposal of young athletes of the Ladbrokes Foundation, launched by Jean-François Lenvain, through a culinary workshop. An experience that fits perfectly with the philosophy of the foundation since its aim is to support young sportsmen and women in various ways, including nutrition. "I prepared this activity...

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04/2021

Ladbrokes.be welcomes Evolution games!

The sports betting operator Ladbrokes.be, which has been a leading, online provider since 2014, is constantly on the lookout for new products in order to answer the needs of their clients as well as can be. Enter Evolution games on Ladbrokes.be Casino. Evolution games offer a genuine revolution in the field of Live Casino with innovation being their main focus. A category dedicated to Evolution games is now available on the Ladbrok...

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03/2021

La Loterie peut rouvrir, pas les agences de paris. Scandaleux !

Covid oblige, les boutiques de paris sont fermées. Ce qui met le secteur privé en colère. Par contre, les centres provinciaux, les “Lotery Shops”, de la Loterie Nationale ont rouvert chaque fois que, depuis le début de la crise, les commerces ont pu le faire. Et là, c’est l’incrédulité et le sentiment d’iniquité qui envahissent les opérateurs privés. “Je veux qu’on rouvre nos boutiques” , réclame Yannik Bellefroid, président de l’Union professionnelle des agences de paris et CEO de Ladbrokes. “O...

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02/2021

LADBROKES.BE LANCE LES PARIS AVEC PUBLICIS GROUPE

Ladbrokes.be se lance dans la conquête du digital. Et leur toute nouvelle app devrait faire des adeptes. Elle permet de parier en temps réel et de vivre les émotions du pari encore plus intensément. L’occasion pour la marque de rajeunir sa cible, mais également de mettre sur un piédestal les parieurs, trop souvent laissés dans l’ombre. C’est notamment à travers cette nouvelle ligne « When they play, you play », que Ladbrokes.be hisse les parieurs au même niveau que les sportifs...

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02/2021

Resilient Entrepreneurs - Yannik Bellefroid - CEO De Ladbrokes

In May 2020, Ladbrokes.be published a study on the illegal online gambling market in Belgium. This study showed that a Belgian gambler can very easily register, deposit and play on illegal sites.   Here is the interview of Yannik Bellefroid, CEO of Ladbrokes.be for BXFM radio. https://soundcloud.com/bxfmradio/les-entrepreneurs-resilients-yannick-bellefroid-ceo-de-ladbrokes  

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01/2021

Myriad of illegal gambling and betting sites accessible in Belgium

In May 2020, Ladbrokes published a study on the illegal online gambling market in Belgium. This study showed that it is very easy for a Belgian gambler to register, deposit and play on illegal sites. The objective of the present study is to update and extend the scope of the previous study by (re)analysing 500 websites (adding 250 websites to the websites analysed in May 2020) and by adding three points of analysis: illegal advertising, the regulator and the country of origin. The same method...

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12/2020

Bolingo and Mansour's projects

Jean-François Lenvain, the former head of the social cell of RSC Anderlecht, is embarking on a new project. Indeed, the company "Ladbrokes" has launched its foundation and entrusted him with the leadership. "The aim is to work on two distinct poles, which will come together sooner or later: one axis at the level of high-level sport and another at the level of young hopefuls", he explains. To do this, the man who also launched "Crampons-Crayons" at RWDM two years ago has teamed up with four top s...

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12/2020

Bolingo, Mansour, Bergs, Bailly: nos sportifs se bougent pour la bonne cause

Cynthia Bolingo, Lola Mansour, Zizou Bergs et Nigel Bailly ont rendu visite à un orphelinat pour Noël. C’était une première rencontre pour ces quatre athlètes. "L’occasion pour eux d’échanger et de se croiser", lance Jean-François Lenvain, à l’origine du projet et de la visite de Cynthia Bolingo (athlétisme), Lola Mansour (judo), Zizou Bergs (tennis) et Nigel Bailly (sport automobile) à la Cité joyeuse, le plus grand orphelinat de Belgique situé à Molenbeek. Les deux premières citées ...

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12/2020

REVOLUTION IN THE SPORTS WORLD: GVC BECOMES ENTAIN

A new wind is blowing through the international gaming world and that wind is called Entain. It doesn't seem that long ago that Ladbrokes Coral entered into a merger with the GVC Group, known for BWIN among others. But standing still in this fast paced and evolving sector isn't an option. On December 10, CEO Shay Segev announced that GVC Group is past tense and that we are now part of the largest gaming and betting group in the world with Ladbrokes Belgium: Entain Group. With this new name, E...

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11/2020

Tout le sport amateur régional en vidéos

Un nouveau site made in Liège vient de voir le jour sur la toile. Imaginé et conçu par deux Liégeois, « Wallsport » vous propose tout le sport amateur régional en vidéos. Fort de ses 6 millions de vues et de ses 10.000 vidéos en quatre ans, l’ancien « Footbook » sur Facebook regroupe désormais d’autres sports sur une seule plateforme accessible en ligne. Les amateurs de sports régionaux connaissaient déjà « Footbook » sur le réseau Facebook. Créée il y a quatre ans par Liégeois Fabrice Pieron...

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11/2020

Ladbrokes.be innovates with in-game advertising

Ladbrokes.be is positioning itself as an innovator in the Belgian sports betting industry with its new collaboration with Gamned. In the new edition of the popular Football Manager game, players will now see Ladbrokes.be's unique red on the pitch-side scoreboards. "We are very proud to be the first in Belgium to partner with Gamned and Bidstack and to strengthen our relationship with players and the e-sports world." says Simon Mahieu, Head of Acquisitions. "Football is by far our most popular...

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10/2020

Ladbrokes.be launches its new betting application!

Ladbrokes.be, market leader in sports betting on the Belgian territory, innovates with its new betting application. From October 19, the provider of sports betting, dice and casino games will be launching a national television campaign. Supporters are at the very core of sports and to honor those loyal fans, Ladbrokes.be gives them the attention&nb...

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07/2020

"Wonderful apotheosis of a successful weekend"

After stops in Knokke, Hasselt and Brussels, the apotheosis of the 3x3 Basketball Masters got a nice ending in Antwerp. Not on the Antwerp Groenplaats, but in the Heylen Vastgoed Basket Campus in Merksem. Antwerp Ladbrokes crowned itself the winner.The apotheosis of the 3x3 Belgium Masters was moved from the Antwerp Groenplaats to the Heylen Vastgoed Basket Campus, home of Telenet Giants Antwerp, in Merksem due to the bad weather forecast. The weather was not too bad in the end, but it was an op...

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04/2020

A solidary Christmas

At the end of the year Ladbrokes Belgium decided to organise end-of-year celebrations for the most vulnerable people in our society. Yannik Bellefroid, CEO of Ladbrokes Belgium, joined forces with other entrepreneurs to offer a Christmas dinner on Christmas Evening. "I have been dreaming about this project for years and today it's coming true. This moment means a lot to me and I would like to thank everyone involved in this project" said Yannik.   This Christmas d...