Press release
03/2023
Online gambling and betting: «The explosive growth of the black market requires an urgent solution»
According to German sports betting association Deutsche Sportwettenverband (DSWV), the explosive growth of the black market in Germany requires "an urgent solution". According to the organisation, sports betting stakes fell 13% year-on-year, from €9.2 billion to €8.4 billion, despite the year being dominated by the World Cup. Government revenue from sports betting tax fell by 7.9%, from 470 million euros in 2021 to 433 million euros in 2022. The DSWV explains this trend by the growth of illegal ...
News
02/2023
RTLINFO invites Magali Clavie, president of the Gaming Commission
Magali Clavie, president of the Gaming Commission, was the guest of RTLINFO this Wednesday, February 22, 2023 at 7:50 am, on Bel-RTL.
During this live interview, Magali Clavie answered the multiple questions asked by Antonio Solimando.
To listen to the interview, please click here.
Breaking news
01/2023
Betting firms win in summary proceedings against player identification rules
In mid-October last year, the organisation, together with 202 independent brokers, filed a summary procedure against the Belgian State at the Court of First Instance in Namur to oppose the identification rules that apply to all betting agencies in Belgium since 1 October. These stipulate that every time a player visits a betting agency, he or she must present their identity card, be photographed and sign a register on arrival. All data will be kept for 10 years.
The aim is to check that the p...
Breaking news
01/2023
Betting agencies: suspension of identity checks
The Professional Union of Betting Agencies (UPAP), SA Derby, which operates betting establishments under the Ladbrokes brand, and more than 200 betting establishments have just won a major victory in court. Even if it is provisional, the decision taken by the Namur court of first instance to suspend identity checks at the entrance of betting agencies will be a landmark.
In fact, the agencies, defended by Audrey Despontin (Sybarius) and Audrey Lackner (Vega), were challengin...
Breaking news
01/2023
No more identity checks at the entrance
The court decision adds a new twist to the case of the obligation for betting agencies to check their customers at the entrance. The decision suspends the obligation to check the identity of bettors at the entrance of agencies and the use of the Epis list of banned gamblers. Since last October, every customer who comes to bet in a gambling agency must be duly registered, with the presentation of an identity card, a photo and a signature. The data is kept for a period of ten years.
Abusive, in...
Press release
12/2022
"Donations and helping hands are always needed."
By 7 p.m., the line occupies the entire tunnel of the Botanique metro station. "Every day, from November 1 to April 30, we welcome about 200 people a day. We don't sort, we don't ask where people come from: you're hungry, you come", explains a person in charge of the Thermos operation. This Wednesday, in addition to hot meals, blankets, gloves, toothbrushes are distributed ... and "croustillons".
The emblematic fairground, Patrick de Corte, brought from his Christmas market chalet half a...
Press release
12/2022
Belgium's media are up in arms about the ban on gambling advertising
Press groups in both Flanders and French-speaking Belgium believe that the royal decree prepared by the Minister of Justice, Vincent Van Quickenborne (VLD) will miss its objective and will only benefit illegal operators and foreign giants. They join the criticism made for months by the sports betting agencies, including Ladbrokes. For the latter, the text of the Minister of Justice who wants to ban all advertising will benefit the National Lottery. The Belgian media leaders are asking for the im...
News
11/2022
A brand-new 3D advertising technology for the first time in Belgium
For a month, in the center of Brussels, in the well-known shopping mall of City 2, passersby will be able to experience the new 3D advertising technology. A panel of brands such as Ladbrokes.be, Toyota, the Royal Belgian Football Association (RBFA), Continental, or even Lego have been taking part in the experiment. From a floating casino slot transforming into a roulette, a floating car, spinning wheels or flying Lego bricks, your eyes will be amazed.
Hypergram is specially designed for...
Press release
10/2022
More than 200 betting agency managers in court against the State
Since October 1, betting agencies in the country have been required to ask players for identification. This is to ensure that they are not on the Epis list of banned players. The agencies must also take a photo of the players, who must also sign a register each time they visit. Even if it's several times a day. All of this is kept for ten years.
Data protection
This measure, which is the subject of a law last July and a royal decree of application, was taken in the name of the protection o...
Press release
10/2022
Nearly 10,000 gamblers blocked in two weeks
Since October 1, 2022, a new legislative provision is imposed on all betting agencies based in Belgium. From now on, in order to predict the next Standard victory, each player must show his credentials at the entrance. Every time they pass. That means showing his identity card, stating his profession, being photographed and signing a register that compiles all this information stored... for ten years. This allows the operator to check that the bettor is not in the database of people banned from ...
Press release
10/2022
The Belgian sports elite swam and paraded for Viva for Life
"Step out of your comfort zone" to help the most disadvantaged children. This was the objective of the swimming marathon organized by Carole Bam, coach of the Belgian Cheetahs (women's 4x400 meter relay team) and "Give and take" of the Ladbrokes Foundation, in aid of Viva for Life. About 40 Belgian high level athletes (or those who have already practiced their discipline in Belgium) met on Thursday evening in the swimming pool of the Poseidon sports complex in Woluwe-Saint-Lambert. In a good, fr...
Press release
10/2022
"Give and Take" challenges coach Carole Bam!
The aim of the "Give and Take" concept - which is part of the Ladbrokes Foundation - is to offer sportsmen and women the opportunity to build themselves up outside of the simple framework of their career. "The objective is to become social entrepreneurs in a way, alongside their sporting career," explains one of the ambassadors of the Ladbrokes foundation, Jean-François Lenvain. "This allows them to develop skills that can be used during their career, but also for the future. We want to give a b...
Press release
09/2022
THE NATIONAL LOTTERY CONSOLIDATES PRACTICES THAT MAKE IT
The law recently passed on May 5, 2022 to "canalize the desire to gamble in Belgium", according to the declared will of the Deputy Prime Minister and Minister of Justice, Vincent Van Quickenborne (Open VLD), favors the consolidation of a monopoly situation. The National Lottery is in fact a lottery (Lotto, EuroMillions), scratch cards (Win for Life, Subito) and E-games (casino, dice). Since the private sector can no longer advertise, where will all the player traffic naturally go? Inevitably, it...
Press release
09/2022
Publicis Groupe reflects the true nature of bettors for Ladbrokes.be
Online sports betting operator Ladbrokes.be launches its new campaign with its agency Publicis Groupe, illustrating what bettors feel when they play.
Based on the previous communication platform « When they play, you play » created in 2020, the campaign features bettors whose reflections become football players in action, after having placed a bet.
Ladbrokes.be and Publicis Groupe worked with the French director duo Ad&Pablo (the duo behind Damso’s 911 clip, among others) to bring this...
Press release
08/2022
TOTAL BAN ON GAMBLING ADVERTISING: THE NETHERLANDS REFUSE TO FOLLOW BELGIUM
To counter the phenomenon of addiction, by the end of 2022, gambling advertisements should have disappeared in Belgium. In the Netherlands, the message seemed just as clear when the Minister of Legal Protection, Franc Weerwind, took office last January. He was supposed to work on a ban on gambling advertisements, as decided under the ministry of his predecessor Sander Dekker (Volkspartij voor Vrijheid en Democratie - VVD). And yet in a recent written answer to questions asked by MP Evert-Jan Slo...
Press release
08/2022
THE NETHERLANDS: GAMBLING ADVERTISING DOES NOT AFFECT THE NUMBER OF REGULAR PLAYERS
Since the opening of the gambling market in Europe, advertising in the sector has come under fire in several member states. According to a survey commissioned by the Netherlands Online Gambling Association (NOGA), Dutch consumers reported a sharp increase in the number of online gambling advertisements they were offered in 2021. What conclusions can we draw from this? While adults are indeed being exposed to more and more online games, the number of ads is not increasing. In fact, the number of ...
Press release
08/2022
COMPANY ADVERTISING FOR GAMBLING: 30 MILLION EUROS, THE PRICE OF THE BAN?
Banning gambling advertisements? The radical proposal of the Deputy Prime Minister and Minister of Justice, Vincent Van Quickenborne (Open VLD), has been shaking up the sector for several weeks. In a surprise move, the measure is said to be the result of a request from the National Lottery. In return, the latter has agreed to pay an additional 30 million euros to the State, writes Het Laast Nieuws on Saturday, on the basis of a letter addressed to the government that the daily was able to consul...
Press release
08/2022
Gamblers treated as criminals
In the battle that rages between the Lottery and the private players of the games and bets, Ladbrokes is not left behind. Ladbrokes is not only a betting agency but also a casino and online betting company. A company founded in England in 1886, which makes it one of the oldest players on the market.
Legal route
The company has chosen the legal route instead. It is preparing to file a petition for annulment against the Belgian state at the European level. This request concerns members of th...
Press release
08/2022
THE BOOM IN ONLINE GAMING DURING THE PANDEMIC IS NOT CONFIRMED IN A CRISIS CONTEXT
The pandemic and the various restrictions imposed, including lockdown, have seen an increase in time spent online, and not just for work. Some sectors have benefited from this, such as the video game world and online gambling sites, which have seen record audiences, as well as record wagering in 2020 and 2021. With the closure of the casinos, those who played in them have retreated to the web. And those who didn't play have perhaps discovered a new hobby. This is a fact that makes the Minister o...
Press release
08/2022
Gambling: when the National Lottery unduly controls private operators
This can be explained by the fact that the National Lottery is not subject to the Law on games of chance of 7 May 1999, but to the Law of 19 April 2002 relating to the rationalisation of the operation and management of the National Lottery. The National Lottery is therefore currently free to determine how its control is organised. On the other hand, it sits on the CHJ and can therefore control private operators, which constitutes a flagrant inequity of treatment in a market segment where the pub...
Press release
08/2022
Disabled and... pilot at the 24 h of Spa: Nigel Bailly, supported by his friends from Soignies
While his lower body is paralyzed, Nigel fought against the centrifugal force, powering his car by the strength of his arms alone.
His recent performance in the 24h of Spa, he also owes it to the support of two people from Soignies.
Focus on Nigel Bailly, one of the most talked about drivers of the last 24h of Spa-Francorchamps which took place this weekend. With his able-bodied teammates, this sportsman from Trazegnies took up an incredible challenge by participating in the mythical race,...
Press release
07/2022
The liberalisation of sports betting: a French success story
Casino operators and Internet gambling players had been campaigning for years to be allowed to open their sports betting and poker sites to French Internet users. In 2010, the French National Assembly voted to open up sports and horse betting and online poker to competition. The French government's strategy? To recuperate millions of euros in taxes per year that it had previously been missing. Unibet, Winawax, Parions sport, Betclic, poker stars, etc. have been approved in France for some t...
Press release
07/2022
EPIS in betting shops: each player will be registered for 10 years!
UPAP calls on Members of Parliament on the eve of the adoption of a law contrary to the Constitution
Brussels, 15 July 2022 - UPAP, Union Professionnelle des Agences de Paris, continues its fight for the enactment of rules that protect players and allow for a coherent operation of the sports betting activity in betting agencies.
The legislator wishes that any person wishing to bet in a betting agency must first present an identity document (EPIS control to prohibit access to betting for th...
News
05/2022
LADBROKES: THE NATIONAL LOTTERY HAS ITS « OBLIGATIONS », THE ADDICTION IS THERE!
INTERVIEW. For several weeks, the gambling sector has been in turmoil. Justice Minister Vincent Van Quickenborne (OpenVLD) has announced that he wants to ban almost all forms of advertising in our country. The objective? To better protect consumers, especially the youngest, against the risks of addiction, while the gaming sector attracts more bets every year". This has caused a stir among private gambling operators, as the National Lottery is not affected by this new regulation. The sports betti...
Breaking news
05/2022
The first programmatic In Game campaign in Belgium!
Ladbrokes.be is a major player in online betting in Belgium. When launching its new mobile app and website in 2021, Ladbrokes aimed to establish a broadly targeted branding campaign to attract both captive users and to maximise the coverage of the device to broaden the spectrum of potential users. All this while affirming its status as an early adopter in digital advertising. To this end, Ladbrokes.be has joined forces with the expertise of Gamned! to launch the first programmatic In Game campai...
News
05/2022
THE LOTTO IS A MONEY GAME, EVEN IF IT
Advertising, biased competition, player protection, the role of the regulator, these questions come up again and again, against a backdrop of ambiguity, in recent weeks. And for good reason. The National Lottery is not subject to the 1999 law on games of chance that regulates the sector. It is therefore not considered to be gambling. The reason? Because what the National Lottery offers is a form of "sponsorship" that is very "different" from what private gaming and betting operators do. It ...
News
05/2022
When private companies compensate for rising costs of living
During the month of May, Ladbrokes.be is giving away fuel throughout Belgium.
Indeed, the increase in fuel prices has alerted the company which offers participants the opportunity to win a full tank of fuel, thus increasing everyone's purchasing power.
Throughout the month of May, Ladbrokes.be is organizing the fuel action. This operation will take place 8 times all over Belgium (Brussels, Flanders, and Wallonia).
This action allows the first 20 people to arrive at the meeting place to ...
Press release
03/2022
Bashir Abdi, Cynthia Bolingo, Charline Van Snick, Hanne Claes and other athletes embark on a new sports and social project
Nearly 20 top athletes are joining Jean-François Lenvain in the One+1 to 2024 project.
After Give & Take, Jean-François Lenvain and the Ladbrokes foundation are launching One+1 to 2024, an extended and more advanced version of the sports and social project set up in recent years. About twenty athletes will be financially supported by the foundation in order to refine their sports coaching and their projects outside sport.
Among others, this list of athletes includes: Bashir Abdi (marat...
Press release
03/2022
Thanks to « Give and Take », they have taken control of their destiny
... ambassadors of "Give and take", a solidarity concept developed by the Ladbrokes Foundation for several years now. With the help of a multidisciplinary team, these sportsmen and women carry out citizen and solidarity actions that are similar to their own. They are not next to the project, they are at the heart of it...
For them, high-level sport is a means to fulfillment, a means more than an end in itself. These athletes, in their search for balance, give meaning to what they do, performa...
Press release
03/2022
I want to help disadvantaged children
One can be a high-level sportsman, live most of the year in his bubble to progress and have a big heart while being open to noble causes. Zizou Bergs has understood this very well. During the Covid-19 crisis, the man from Limburg worked in a Lidl as a student to compensate for the lack of personnel.
Then, together with his mother, he made masks and delivered them by bike to people who needed them. With the help of Marcel Van Der Haegen and the support of his sponsor Yonex, Zizou Bergs sends e...
Press release
01/2022
The gambling industry's outcry
La Dernière Heure - 15 Jan. 2022
...A delegation was able to present its demands to a representative of the minister in charge of the sector. "We would like to be treated like any other shop", defends Yannik Bellefroid, president of 'l'Union Professionnelle des agences de paris' (Upap) and managing director of Ladbrokes...
The measures taken by Codeco are not always legible and understandable by the population. This is the case for the gambling sector, which must remain closed un...
News
01/2022
Closed Gaming Industry Demonstrates Outside Justice Minister's Office
At the initiative of l’Union Professionnelle des Agences de Paris (Upap), the sector is demonstrating in front of the office of the Minister of Justice, Vincent Van Quickenborne (Open Vld). The mobilization intends to denounce the closure of betting agencies, casino rooms and the ban on cafe games, decided on December 22, during the Consultation Committee.
"We are gathered here because Vincent Van Quickenborne is our minister. The main issue at stake in this gathering is the closure of our se...
Press release
01/2022
HEADS OR TAILS : Roll your token and find out which sectors will be closing their doors soon
Brussels, January 13, 2022 - The UPAP, Union Professionnelle des Agences de Paris, launches a new tool that will allow Codeco to decide more quickly - and as arbitrarily and discriminatorily as before - which sectors to close or reopen in the near future!
The principle is simple, just choose a sector and throw the token. Heads...we open, tails...we close. No need to sit around a table for hours; hours that Codeco members could then better use to think about a strategy to fight the pandemic on...
News
01/2022
Ladbrokes.be welcomes Microgaming!
Enter the world of Microgaming at Ladbrokes.be Casino. Their iconic progressive jackpot network has paid out over €1.3 billion in prizes to date, and features the iconic Mega Moolah. Home to 9 Masks of Fire, Book of Oz, Immortal Romance™ and other epic games, not to mention branded blockbusters such ...
Press release
01/2022
The culture can reopen, the betting agencies must be able to reopen - the racing associations are also impacted!
Brussels, December 30, 2021 - The UPAP, Union Professionnelle des Agences de Paris, is pleased with the decision of the Council of State which led to the reopening of theaters and, by extension, the entire cultural sector. However, if we rely on the last statements of the politics, it seems that the other closed sectors (ex: bowling alleys, betting agencies) will remain closed.
This makes no sense!
By keeping these sectors closed, CODECO is pretending not to understand that the reasons for...
News
10/2021
A "bronze" at the MIXX Awards
On October 14th, RMB & Gamned won together the 3rd prize in the category 'Best Use of Marketing Technology' at the MIXX Awards. The case concerned the launch of the first linear TV campaign in Belgium from a DSP (programmatic TV) for Ladbrokes.
In the spring of 2021, RMB partnered with Realytics to facilitate the purchase of linear TV campaigns in the Belgian market.
Realytics is a reference in programmatic buying with its Adkymia platform launched in the French market in 2019. And RMB...
News
07/2021
The Raymond Goethals Trophy donates 20,000 euros to the Red Cross
The organizers of the Raymond Goethals Trophy will donate, in collaboration with their sponsor Ladbrokes.be, a check for 20,000 euros to the Red Cross in order to come to the aid of the victims of the floods which hit Belgium at the end of last week. This was announced by Louis De Pelsmaeker at the start of the 2020 trophy ceremony on Monday 19/07/2021 in Ganshoren. Oud-Heverlee Leuven coach Marc Brys is this year's winner of the trophy.
On Monday, the federal crisis center announced that the...
News
07/2021
New shops: REDSPORTS
We have launched a new type of shop for some time now: Redsports ! It's time to explain the concept and for that, nothing like a little history.
1. The website
Initially, Redsports was launched as a sports news and statistics website for the 2018 World Cup with a prediction contest as part of it.
2. Twitch
We then turned to a social network well known to gamers; Twitch (Twitch is a streaming platform that allows live broadcasts), on which we launched our channel in March 2019. W...
Press release
07/2021
Bolingo, this committed athlete
This Wednesday afternoon took place, at the Parliament of the Walloon Federation-Brussels, the opening of the exhibition of the athlete Cynthia Bolingo. A committed exhibition that the Brussels champion realized with children of the Petit-Château and the Cité Joyeuse in Molenbeek. It was also an opportunity for her to make a vibrant plea for tolerance.
A few days before her departure for the Olympic Games in Tokyo, Cynthia Bolingo invited her friends, family and sports personalities such as L...
Press release
06/2021
When Ladbrokes.be defends the Belgians!
Following the campaign of Winamax (French sports betting operator) which targets with humor (or not) the Belgians, Ladbrokes.be decides to answer to the French with humor too
The Winamax campaign mentions on its billboards "The Belgians have French fries, we prefer potatoes", a bit easy... The Belgian sports betting operator Ladbrokes.be, decided to respond in the same theme to the French: « Les français sont chauvins, nous on est chaud patat...
Press release
05/2021
Ladbrokes.be launches itself in Programmatic TV
In collaboration with RMB, Realytics and Gamned!, Ladbrokes.be is testing the new programmatic TV buying on the market. "Innovation is part of our DNA. We are always open to new approaches that can serve the image of Ladbrokes.be and the performance of our campaigns. With Programmatic TV, we achieve both objectives", explains Christophe Michel, Marketing & Digital Director of Ladbrokes.be.
Among the advantages offered by this new purchase mode, the performance logic is key. "I...
Press release
04/2021
Learning the basics of nutrition, the mission of Hugo De Winter
We knew Hugo De Winter with his bike... Now there is Hugo De Winter with kitchen utensils in hand!
As a third year dietetics student, the young man from Binch has put his knowledge at the disposal of young athletes of the Ladbrokes Foundation, launched by Jean-François Lenvain, through a culinary workshop. An experience that fits perfectly with the philosophy of the foundation since its aim is to support young sportsmen and women in various ways, including nutrition. "I prepared this activity...
News
04/2021
Discover Evolution games at Ladbrokes.be from now on!
The sports betting operator Ladbrokes.be, which has been a leading, online provider since 2014, is constantly on the lookout for new products in order to answer the needs of their clients as well as can be. Enter Evolution games on Ladbrokes.be Casino. Evolution games offer a genuine revolution in the field of Live Casino with innovation being their main focus. A category dedicated to Evolution games is now available on the Ladbrok...
Press release
03/2021
The Lottery can reopen, but not the betting agencies. Outrageous!
Because of the covid, betting stores are closed. This makes the private sector angry. On the other hand, the provincial centers, the "Lotery Shops", of the National Lottery have reopened every time since the beginning of the crisis. And there is disbelief and a feeling of unfairness that overwhelms the private operators. "I want us to reopen our stores", claims Yannik Bellefroid, president of the Professional Union of Betting Agencies and CEO of Ladbrokes. "We do not play on equal terms. The gov...
Press release
02/2021
LADBROKES.BE LAUNCHES BETTINGS WITH PUBLICIS GROUPE
Ladbrokes.be is going digital. And their brand new app should make fans. It allows to bet in real time and to live the emotions of betting even more intensely. This is an opportunity for the brand to rejuvenate its target audience, but also to put the gamblers on a pedestal, too often left in the shade.
It is notably through this new line "When they play, you play", that Ladbrokes.be raises gamblers to the same level as professional athletes. This concept, elaborated in collaboration with Pub...
Press release
02/2021
Resilient Entrepreneurs - Yannik Bellefroid - CEO De Ladbrokes
Ladbrokes recently published a study on the illegal online gambling market in Belgium. The results of this study are clear: a Belgian player can very easily register, deposit and play on illegal sites.
Click on the following link to listen to the interview of Yannik Bellefroid, CEO of Ladbrokes.be for BXFM radio : https://soundcloud.com/bxfmradio/les-entrepreneurs-resilients-yannick-bellefroid-ceo-de-ladbrokes
Press release
01/2021
Myriad of illegal gambling and betting sites accessible in Belgium
In May 2020, Ladbrokes published a study on the illegal online gambling market in Belgium. This study showed that it is very easy for a Belgian gambler to register, deposit and play on illegal sites.
The objective of the present study is to update and extend the scope of the previous study by (re)analysing 500 websites (adding 250 websites to the websites analysed in May 2020) and by adding three points of analysis: illegal advertising, the regulator and the country of origin. The same method...
Press release
12/2020
Bolingo and Mansour's projects
Jean-François Lenvain, the former head of the social cell of RSC Anderlecht, is embarking on a new project. Indeed, the company "Ladbrokes" has launched its foundation and entrusted him with the leadership. "The aim is to work on two distinct poles, which will come together sooner or later: one axis at the level of high-level sport and another at the level of young hopefuls", he explains. To do this, the man who also launched "Crampons-Crayons" at RWDM two years ago has teamed up with four top s...
News
12/2020
Bolingo, Mansour, Bergs, Bailly: our sportsmen and women move for a good cause
Cynthia Bolingo, Lola Mansour, Zizou Bergs and Nigel Bailly visited an orphanage for Christmas.
It was a first meeting for these four athletes. "It was an opportunity for them to exchange and meet each other", says Jean-François Lenvain, who initiated the project and the visit of Cynthia Bolingo (athletics), Lola Mansour (judo), Zizou Bergs (tennis) and Nigel Bailly (motorsport) to the Cité joyeuse, the largest orphanage in Belgium located in Molenbeek.
The first two had already met a...
Press release
12/2020
REVOLUTION IN THE SPORTS WORLD: GVC BECOMES ENTAIN
A new wind is blowing through the international gaming world and that wind is called Entain. It doesn't seem that long ago that Ladbrokes Coral entered into a merger with the GVC Group, known for BWIN among others. But standing still in this fast paced and evolving sector isn't an option. On December 10, CEO Shay Segev announced that GVC Group is past tense and that we are now part of the largest gaming and betting group in the world with Ladbrokes Belgium: Entain Group.
With this new name, E...
Press release
11/2020
All the regional amateur sport in videos
A new website "made in Liège" has just been launched on the web. Imagined and designed by two people from Liège, "Wallsport" offers you all the regional amateur sports in videos. With 6 million views and 10,000 videos in four years, the former "Footbook" on Facebook now includes other sports on a single platform accessible online.
Fans of regional sports were already familiar with "Footbook" on the Facebook network. Created four years ago by Fabrice Pieroni from Liège, this page offered three...
Press release
11/2020
Ladbrokes.be innovates with in-game advertising
Ladbrokes.be is positioning itself as an innovator in the Belgian sports betting industry with its new collaboration with Gamned. In the new edition of the popular Football Manager game, players will now see Ladbrokes.be's unique red on the pitch-side scoreboards.
"We are very proud to be the first in Belgium to partner with Gamned and Bidstack and to strengthen our relationship with players and the e-sports world." says Simon Mahieu, Head of Acquisitions. "Football is by far our most popular...
Press release
10/2020
Ladbrokes.be launches its new betting application!
Ladbrokes.be, market leader in sports betting on the Belgian territory, innovates with its new betting application. From October 19, the provider of sports betting, dice and casino games will be launching a national television campaign. Supporters are at the very core of sports and to honor those loyal fans, Ladbrokes.be gives them the attention&nb...
Press release
07/2020
"Wonderful apotheosis of a successful weekend"
After stops in Knokke, Hasselt and Brussels, the apotheosis of the 3x3 Basketball Masters got a nice ending in Antwerp. Not on the Antwerp Groenplaats, but in the Heylen Vastgoed Basket Campus in Merksem. Antwerp Ladbrokes crowned itself the winner. The apotheosis of the 3x3 Belgium Masters was moved from the Antwerp Groenplaats to the Heylen Vastgoed Basket Campus, home of Telenet Giants Antwerp, in Merksem due to the bad weather forecast.
The weather was not too bad in the end, but it was a...
Press release
04/2020
A solidary Christmas
At the end of the year Ladbrokes Belgium decided to organise end-of-year celebrations for the most vulnerable people in our society. Yannik Bellefroid, CEO of Ladbrokes Belgium, joined forces with other entrepreneurs to offer a Christmas dinner on Christmas Evening. "I have been dreaming about this project for years and today it's coming true. This moment means a lot to me and I would like to thank everyone involved in this project" said Yannik.
This Christmas d...
