Ladbrokes.be innovates with in-game advertising
Ladbrokes.be is positioning itself as an innovator in the Belgian sports betting industry with its new collaboration with Gamned. In the new edition of the popular Football Manager game, players will now see Ladbrokes.be's unique red on the pitch-side scoreboards.
"We are very proud to be the first in Belgium to partner with Gamned and Bidstack and to strengthen our relationship with players and the e-sports world." says Simon Mahieu, Head of Acquisitions. "Football is by far our most popular product and in a video game, like Football Manager, you will find the same passion and experience as if you were on the pitch. Soccer lives because of its fans and it lives in the virtual world as well!"
With this collaboration, Ladbrokes.be positions itself as a pioneer in innovation but at the same time being responsible. Thus, only players over 18 years of age come into contact with in-game advertisements, an essential criterion for Ladbrokes.be, which considers responsible gambling a top priority.