For a month, in the center of Brussels, in the well-known shopping mall of City 2, passersby will be able to experience the new 3D advertising technology. A panel of brands such as Ladbrokes.be, Toyota, the Royal Belgian Football Association (RBFA), Continental, or even Lego have been taking part in the experiment. From a floating casino slot transforming into a roulette, a floating car, spinning wheels or flying Lego bricks, your eyes will be amazed. 

Hypergram is specially designed for the human eye using a next generation 4K technology that warps light particles transforming them into holograms. The cinematic projections transcending into brand experiences can be experienced without the need for any 3D glasses, headsets or app.  

Hypergram was developed by Ingage Media and Disturbed Media group with the intention of wowing and engaging consumers whilst disrupting the OOH marketing industry. Hypergram promises a unique experience with real 3D holographic objects floating in thin air that live long in the memory. 

With this technology, Ladbrokes.be positions itself, once again as a pioneer in innovation. The Ladbrokes’ team stated “We are super honored to have been contacted by Hypergram to take part in this revolutionary technology and hope the audience will love it as much as we do!”.  

To see the 3D advertising, please click here.