Online sports betting operator Ladbrokes.be launches its new campaign with its agency Publicis Groupe, illustrating what bettors feel when they play.

Based on the previous communication platform « When they play, you play » created in 2020, the campaign features bettors whose reflections become football players in action, after having placed a bet.

Ladbrokes.be and Publicis Groupe worked with the French director duo Ad&Pablo (the duo behind Damso’s 911 clip, among others) to bring this analogy between bettors and footballers to the screen, in a dynamic film set to the rythm of music composed by the electro duo Else. The result is quite bluffing...

The concept translates into two 30’’ TVC’s, one of the two edits of which sees certain scenes revisited on the occasion of the upcoming World Cup, a 20’’ edit, several digital formats and in SoMe.

Click here to see the video.